# FAMA: Federal Agricultural Marketing Authority

> Agency entity page for FAMA (Federal Agricultural Marketing Authority) — a statutory body under the Ministry of Agriculture and Food Security that markets agrofood produce, runs a network of farmers' markets and retail outlets such as My Farm Outlet and Agrobazaar, and connects small producers directly to consumers.

- Category: agriculture
- Language: en
- Status: published
- Updated: 2026-08-01
- Canonical: https://negaraku.md/en/agriculture/fama-agricultural-marketing-authority

---

A vegetable farmer in the Cameron Highlands may grow the finest produce, yet the
price received at the farm often differs sharply from the price on a city stall.
That gap — between farm and plate — is the business of a statutory body whose
name is rarely mentioned but whose work is often felt.

## At a glance

| | |
| --- | --- |
| Full name | Lembaga Pemasaran Pertanian Persekutuan (Federal Agricultural Marketing Authority) |
| Abbreviation | FAMA |
| Type | Federal statutory body |
| Under | Ministry of Agriculture and Food Security (KPKM) |
| Incorporated | 30 September 1965 |
| Establishing act | Federal Agricultural Marketing Authority Act 1965 [Act 141] |
| Website | `fama.gov.my` |

## What does FAMA do?

FAMA is a marketing agency, not a production agency. It does not teach people how
to farm — that is the job of other departments. Its focus begins after the
harvest: how produce reaches buyers at a reasonable price while producers still
earn a fair return.

Its marketing scope is **agrofood** — vegetables, fruits and flowers, as well as
food-industry products and basic agricultural produce. Three core aims guide its
work:

1. **Expanding market opportunities** for agricultural produce at home and abroad.
2. **Increasing producers' incomes.**
3. **Ensuring agricultural produce and food** remain readily available and
   affordable to consumers.

## How does FAMA organise its work?

FAMA sets out its approach through five development pillars. Each pillar addresses
one part of the marketing problem.

| Pillar | What it manages |
| --- | --- |
| Market-space development | Opening and expanding places where produce can be sold |
| Marketing infrastructure development | Physical facilities — markets, collection centres, logistics |
| Entrepreneurship development | Training and upgrading agrofood entrepreneurs |
| Product marketing development | Sales, promotion and branding programmes |
| Marketing regulation development | Registration, grading, packaging and labelling |

## What laws does it enforce?

FAMA's authority derives from Act 141, supported by several subsidiary
regulations that govern how agricultural produce is registered, graded and
labelled:

- **Registration Regulations (1989)** — registering those involved in the
  processing or marketing of agricultural produce.
- **Grading, Packaging and Labelling Regulations (2008)** — grade and label
  standards for agricultural produce.
- **Fruit Export Licensing Regulations (1990)** [P.U.(A) 65/90].
- **Marketing Schemes** for selected commodities — among them the Coconut
  Marketing Scheme (1973), the Vegetable Marketing Regulations (1975) and the
  Coffee Marketing Scheme (1971).

## How do small producers sell through FAMA?

This is where FAMA is most visible to the public — a network of direct-sale
channels that bypass middlemen and bring farm produce straight to consumers.

| Channel | What it is for |
| --- | --- |
| Permanent Farmers' Market (PTK) | Fixed farmers' markets, usually 6am–4pm |
| Agrobazaar (ABR / AKR) | Retail premises selling food and fresh farm produce |
| My Farm Outlet (MFO) | Modern retail outlets — including in Putrajaya and Chendering |
| Fresh Fruit Stall (GBBS) | Fresh fruit stalls |
| Contract Farming | Grow-and-buy agreements; applications processed within 14 working days |
| RANTAI | Supply-chain programme — sales through marketing partners, training and logistics |

To give a sense of the scale of this network, an October 2021 news report quoted
FAMA reporting sales of **RM122 million from 1 September to 18 October 2021** —
less than two months — across 368 locations reopened under standard operating
procedures after movement restrictions. According to the same report, that figure
covered 35 permanent farmers' markets, 266 farmers' markets, 19 fresh fruit
stalls, five Agrobazaars at R&R areas and five *pasar tamu*. (This figure is a
2021 quotation, not current data — see the verification notes.)

## A note on rates and conditions

This page does not list registration fees, programme eligibility conditions or
outlet locations in detail. These details change from time to time and are
handled by different divisions within FAMA. Confirm at `fama.gov.my` or contact
the Marketing Institutions Development Division on the date of your dealings.

## What's next

If you are an agrofood producer or entrepreneur, first identify the channel that
suits you — direct sales at a farmers' market, placement in an Agrobazaar or My
Farm Outlet, or participation in programmes such as Contract Farming and RANTAI —
then check the participation forms and conditions at `fama.gov.my`. If you are a
consumer, a list of FAMA farmers' markets and outlets in your area is also
available on the agency's official site.

## Sources

- Latar Belakang — FAMA — https://www.fama.gov.my/latar-belakang (Lembaga Pemasaran Pertanian Persekutuan (FAMA))
- Objektif / Undang-Undang — FAMA — https://www.fama.gov.my/objektif-undang-undang (Lembaga Pemasaran Pertanian Persekutuan (FAMA))
- Akta / Peraturan (Regulatori) — FAMA — https://www.fama.gov.my/akta-/-peraturan-regulatori (Lembaga Pemasaran Pertanian Persekutuan (FAMA))
- Soalan Lazim (FAQ) — FAMA — https://www.fama.gov.my/faq (Lembaga Pemasaran Pertanian Persekutuan (FAMA))
- FAMA outlets record RM122m of sales in less than two months — https://www.malaymail.com/news/malaysia/2021/10/24/fama-outlets-record-rm122m-of-sales-in-less-than-two-months/2015626 (Malay Mail)

---
Source of truth: https://github.com/negaraku-md/NegaraKu.md
License: CC BY-SA 4.0